When it comes to overall satisfaction of their real estate agent, 49% of traditional buyers and 69% of internet buyers reported a ‘so-so’ level of satisfaction, according to the California Association of REALTORS 2010 Survey of California Home Buyers. The same survey reported that 36% of those surveyed would ever use their agent again. That is a pretty horrific success rate, particularly in a business where client referrals and repeat business are some important.
So what did the survey indicate that home buyers thought were important traits in their real estate agent? Here is the skinny:
- 69% of buyers indicated that an agent’s response time had an extremely important impact on their agent-selection process.
- 38% of internet expected their agent to respond instantly to any communication, included submitted forms.
- 31% of regular buyers had the same expectation of immediate response to any communication.
- 74% of buyers listed ‘always quick to respond’ as the top reason for their satisfaction with their agent.
It’s clear that quick response is highly valued by today’s savvy homebuyers. What other traits were highly valued?
- One who makes themselves available to their clients after the sale.
- Knowledgeable
- Aggressive negotiation skills
- Attentiveness
- Setting of proper expectations
What do you think? Do you have any real estate agent horror stories?
Filed under: Buyer's Blog, buyer, buyers, first time homebuyer, first time homebuyers, home sellers
